Ladbrokes and Neds Owner Puts Creative Account Up for Sale

Ben H / 10 July 2023

Last Updated on 10 July 2023

London-listed sports betting company Entain will listen to offers for its creative account. The Ladbrokes and Neds owner partnered with The Monkeys, part of Accenture Song, in 2021.

However, the agency is reportedly not interested in holding on to the account. Accenture Song became Tabcorp’s brand strategy and creative partner in January.

Entain Spends Tons of Money Each Year on Advertising

The Monkeys created and launched the successful Take on the Fun campaign in March. It followed four bettors as they took on one bet after another and was described as a “true celebration of mates coming together” to enjoy sports and wagering. The campaign built on Entain’s previous Ladbroke it! advertising platform.

It is estimated that over $300 million is spent on sports betting advertising in Australia. Entain is one of the biggest spenders and it was estimated that the Ladbrokes and Neds owner spent $128 million on advertising and marketing services across the two Australian brands in 2021.

Last year, the sports betting company announced that its Ladbrokes and Neds brands would no longer appear on sports shirts and kits.

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Ben H
Ben Harris is the Communications Manager for KRUZEY, an AFL and NRL expert, and writer. He has one daughter that he loves dearly and five... [Read full bio]

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