Alright, let’s be real. You’re here because you want the lowdown on Ladbrokes, right? Maybe you’re sitting on the fence about whether to give them a go, or maybe you’re already in the game but wondering if they’ve changed the rules. Either way, this review is going to hit all the right notes for you. I’ll break down the good, the bad, and the “why the don’t they have this yet?” moments.
Let’s jump into it.
In this Ladbrokes review we will be covering all aspects a potential bettor will be interested in when considering signing up to a new betting site, the areas we will be covering include placing a bet, promotions, available betting markets, unique features, races and sports available, highlights, banking, and much more.
Introduction
Ladbrokes was launched in Australia in September of 2013, expanding the market substantially and allowing enthusiastic punters take advantage of its services. The site is one of 13 regionally-tailored betting sites operating under the parent company.
TLDR Verdict: Ladbrokes has firmly established itself as one of Australia’s top betting platforms, offering an intuitive, user-friendly experience. With standout features like the Quickbet option, Ladbrokes Card, and their wide range of betting markets, it’s a solid choice for punters. While it lacks live sports streaming and phone support, Ladbrokes makes up for it with great promotions and unique features like Same Race Multi and Blended. If you’re looking for a reliable, well-rounded platform with competitive odds, Ladbrokes is worth your time.
Ladbrokes Review and Rating
| Pros | Cons |
|---|---|
| User-Friendly Interface: The dashboard is highly intuitive, making navigation seamless for users. | No Live Streaming for Sports: Inability to watch live sports directly on the platform. |
| Quick Sign-Up Process: The registration process is straightforward and fast. | |
| Wide Range of Betting Options: Easy access to popular sports, racing and e-sport betting markets. | |
| Quickbet Feature: Allows users to place bets quickly without clearing their bet slip. | |
| Comprehensive Race Layout: Clean and structured race layout with countdown timers for upcoming races. | |
| Blended and Same Race Multi: These features increase the chances of winning by allowing multiple selections in the same race. |
It’s been six months since I last had a proper crack at Ladbrokes. The Melbourne Spring Racing Carnival is almost here, and it seemed like the perfect time to dive back in. So, what’s new? What’s improved? And what’s still missing? Let’s have a squiz.
What do we like about Ladbrokes?
To be honest, we could find many different things we like about this betting site that stand out above the crowd, such as the Ladbrokes card or their racing and sports options. However, these three below are commendable when it comes to making the right decisions.
- Pre-Commitment Limit: Now, Ladbrokes gives you the option to set limits on how much you can deposit. It’s like giving yourself a safety net before you jump off the cliff of racing and sports betting. It’s smart, especially when you’ve had a couple too many beers and think dropping another hundred on a roughie seems like a solid investment.
- Ladbrokes Easy Form: We wanted to find a guide that will allow us to see information quickly and easily with little fuss. Ladbrokes Easy Form is a comprehensive, streamlined way to find the race guides you need quickly and easily, and we think it is fantastic!
- Ladbrokes Cash In: This one’s a bit unique. You can walk into an Aussie newsagency, hand over some cash, and have it land straight in your Ladbrokes account. Ever used cash to fund your bets? I hadn’t, until I gave this a whirl. It’s a game changer when you don’t want to mess around with cards.
What’s missing at Ladbrokes?
It seems to be a common trend with people searching for new betting sites that everyone seems to want Live Streaming; unfortunately, live sports streaming is basically the only thing lacking from their site. however, it is missing on most betting sites so can we really count it as a loss?
Ladbrokes Highlights
Ladbrokes has a lot going for it. Here’s what caught my eye.
- Quickbet: Three clicks and you’re on. No need to fiddle with bet slips. It’s perfect for when you’re short on time (or patience) and just want to get in and out.
- Novelty Bets: Here’s where things get fun. You can bet on things like elections, reality TV, and even the Triple J Hottest 100. I’ve had a punt on the presidential election once, didn’t go my way, but hey, it was worth the laugh.
- Weekly Promotions: These are always shifting, but you’ve got to be logged in to see them. Ladbrokes keeps things fresh, so you never know what’s on offer. I’ve nabbed some cracking promos just by checking in regularly. Don’t sleep on this.
- Form Genius (NEW)
- Profiles & Social Feeds (NEW)
- Yard Comments (NEW)
- Communities (NEW)
- Mates Mode (NEW)
- The Pot (NEW)
- Live Betting on Racing (NEW)
- Blended
- Bet Ticker
- Easy Form
- Split Multi
- Blended Multi
- Ladbrokes Card
- Cash Out
Ladbrokes Promotions
Just like all other betting sites in Australia, Ladbrokes weekly promotions are available to their customers; however, if you want to view these promotions, you need to be signed in to view them. These promotions are constantly being updated, so please take a moment to also check for ongoing promotions.
Ladbrokes Apps
The Mobile Experience: Betting On The Go
Let’s talk mobile—because, let’s be honest, that’s where most of us are placing our bets these days. Ladbrokes isn’t just keeping up; they’re leading the pack. Whether you’re on Android or iOS, their app is rock-solid.
I was sceptical at first—been burned by clunky betting apps before—but Ladbrokes nailed it. It’s sleek, quick, and, best of all, I didn’t run into any bugs. On Android, it works a treat, and even on iOS, it’s a smooth ride. They’ve thought of everything, right down to the push notifications to remind you when your favourite races are about to start. Handy if you’re easily distracted like me.
The iOS Experience: Better Than Expected
I gave the iOS app a workout last weekend—had a go at the Rugby Union. Depositing cash? Easy as. Placing bets? Dead simple. And yeah, my luck wasn’t great (took a beating, if I’m honest), but the app? Flawless. Quick deposits, quick withdrawals, and it didn’t crash once. I placed around $70 worth of bets, and even though my balance ended up at $38.20, the experience itself was top-notch.
Ladbrokes Website
You’d think after all this mobile talk, the desktop site might be an afterthought. Nope. The Ladbrokes desktop version is just as impressive. It’s fast (I cleared my cache to test it out, and it loaded faster than I expected). Navigating around, placing bets, checking markets—it’s all seamless. I dumped $100 into the racing markets and even had a nice little win on a roughie in race 5. Walked away with $326.50 thanks to a cheeky multi. If you’re old-school and prefer a bigger screen, you’ll be more than happy.
Ladbrokes Sign Up New Account
Here’s where things get real. There’s no flashy sign-up bonus anymore (cheers, Aussie gambling regulations), but signing up is straightforward. You hit “Join”, fill out the basics such as email, username, password, and DOB and you’re good to go.
Oh, and I highly recommend setting a deposit limit. I set mine to $200 because I know how easy it is to get carried away on a Saturday arvo.
Banking
Depositing funds? No drama. Visa, PayPal, POLi—you’ve got options. I went with Visa this time, and the process was as smooth as butter. $50 went in without a hitch, and I was betting within minutes. I’ve had worse experiences with other sites where deposits seem to disappear into the abyss for hours. Not here.
Deposit Methods:
Ladbrokes Australia has a variety of instant deposit options, these can be found in the list below.
- visa
- PayiD
- PayPal
- Cash In
- POLi
- Flexepin
- 1-3 Day Deposit Time
- Bank Transfer
- BPAY
After choosing a deposit method (VISA this time), it gave us the standard options of:
- Cardholder Name
- Card Number
- Expiry Date
- Card CVV
We then chose to add our initial amount, which was $50, then we clicked “Add Card” to deposit our funds. No issues were found, and the money was transferred into the account almost instantly.
You can check out the website HERE.
Ladbrokes Verification Process
If you’re signing up for the first time, you’ll need to verify your account. Aussie regulations and all that. But it’s easy. Driver’s licence, passport, Medicare card, you’ve got options. If you’re not sorted online, their customer support is pretty solid. I didn’t have any issues, but it’s good to know they’ve got your back if something goes awry.
These documents are:
- Australian Driver’s Licence
- Australian Passport
- International Passport (Australian Visa)
- Medicare Card
- NZ Driver’s Licence
- N.Z. Passport
Enter the required information in each section, then select the Verify These Details button. When your account is verified, you will see a notification on the screen that confirms it has been completed.
If the online verification process is unable to verify your identity, please call customer support on 1300 523 276, and one of the Customer Support reps will help you identify yourself over the phone.
If you have I.D. documents issued in a country outside of Australia and you don’t have a valid Australian visa, we require manual verification before your account can be approved.
Ladbrokes Betting Markets
Sure, Ladbrokes is big on racing, but don’t sleep on their sports markets. NRL, AFL, American football—you name it, it’s there. I had a crack at some tennis markets a few weeks back. Didn’t know a thing about the players, but the odds looked good, so I went for it. No regrets. They also have Pick Your Own Odds for horse racing, which is a great way to increase your risk (and reward) if you’re feeling bold.
Horse Racing
The interface for horse racing wagers is intuitive and easy to use, offering markets including fixed price, best tote, and top fluc. Once you’ve selected a race venue, all upcoming races will be displayed in the left column without the need for reloading the page. The horse racing interface also offers you a feature called “Pick Your Own Odds,” which allows users to choose winning margins for runners, opting for more risk if they so choose in ¼ length increments.
Sports Markets
Given that Ladbrokes.com.au is tailored to an Australian market, it should come as no surprise that it focuses primarily on popular Australian sports such as Rugby, NRL, and AFL games. The site also caters to popular American codes. Some of the most highly-covered sports include football, tennis, cycling, golf, and motor racing, although you can place sports wagers on a variety of other leagues around the globe as well.
Live Sports Betting
Australia’s Interactive Gambling Act makes it impossible to live bet online; however, Ladbrokes has instituted a QuickCall feature, which allows you to place live sports wagers using a computer’s microphone rather than a landline or a cell phone. In order to protect their customers’ privacy and ensure compliance with local gambling laws, Ladbrokes digitally synthesises their bettor’s voices in order to place live bets on their behalf instead of recording audio.
Ladbrokes Bonus Bets
Ladbrokes offers a variety of Bonus cashback offers to their customers in the form of promotions, these are seen as racing bonus bets if your horse comes 2nd or 3rd for example or if one leg of your same game multi fails in sports.
Since new legislation was passed in Australia, all betting sites are no longer allowed to promote bonus bets to entice customers to join their website. In saying that, Ladbrokes has chosen to offer promotions to users that are signed up. Unfortunately, you cannot see them until you are logged in as an existing customer. However, their promotions are updated regularly, giving you the best opportunities when wagering on racing and sports markets.
I can’t even begin to emphasise how important it is to regularly check on the promotions prior to placing a bet, as some promotions can last for as little as 24 hours.
Ladbrokes Deposit Bonus
There is currently an excellent promotion running on their promotions page where you can Sign in and get up to $100 in Bonus Bets; you can double your winnings, this is available for Race 5, but you have to head to the promotion page to find out how to claim the offer.
Find out HERE.
Ladbrokes Racing Bonus Bet
As shown above, you can claim up to $100 in Bonus Bets on race 5 when you sign in to your account, find out more about the offer HERE.
Ladbrokes Odds Boost
Fancy doubling your winnings on Race 5? whilst they can no longer do sign up bonuses, one of their promotions at the moment allows you to claim one of the best odds boost at the moment with up to $100 in bonus bets.
Ladbrokes Code
Ladbrokes are no longer able to offer any sign-up bonuses. New legislation prevents bookmakers from giving new customers incentives, so when you see a Ladbrokes bonus code such as “Ladbrokes $250 bonus bet” I’m here to tell you that it’s not a legitimate claim. Don’t worry though, this is an Australian-wide restriction on all betting sites, Ladbrokes does still provide punters with a fantastic betting experience and daily racing promotions and is recognized as one of the good betting site options for Australia.
It’s always good to check their promotions regularly to make sure you are getting the best value for your money.
You can find a link to their site HERE.
Ladbrokes Contact & Customer Service
When it comes to contact and customer service, Ladbrokes is up there with the best ways to help and assist their punters, whether it is through their customer service team or via social media. Ladbrokes offer a wide range of contact options from email and telephone to fax and online chat. You can also find them on the main social media platforms such as Facebook, Twitter, and Instagram.
- Live Chat: https://www.ladbrokes.com.au
- 24/7 Customer Support: 1300 523 267 (+61 7 3184 9343)
- 24/7 Betting Line: 1800 523 276 (+61 7 3350 0781)
- Email: https://www.ladbrokes.com.au/contact-us
- Address: 591-659 Princes Hwy, Springvale VIC 3171
Review Conclusion
Here’s the thing, Ladbrokes has its flaw (hello, sports live streaming, where are you?), but it’s still hands down one of the best platforms out there. If you’re serious about punting, or even if you’re just having a bit of fun on the weekends, Ladbrokes gives you the flexibility, the markets, and the promos to make it worth your while.
Is it perfect? Nah. But honestly, who is? They do most things better than the competition, and for that, they get my vote. If you’re not already on Ladbrokes, give it a crack. Worst case, you have a punt, lose a few bucks, but at least you’ve given it a fair go.
In a nutshell: Ladbrokes is worth your time.
About Ladbrokes
The name of this historically popular company was derived from its point of origin in the village of Ladbroke, located in Warwickshire, England. Its founder, W.H. Schwind, trained horses from Ladbroke Hall more than a century ago, though the company’s name was actually suggested by an original business partner named Arthur Bendir upon seeing the term “Ladbroke Hall” on a nearby signpost. This parent company of Ladbrokes.com.au found initial success in establishing a service for an elite clientele drawn from clubs like the Whites and the Carlton. However, today it is accessible to a far wider range of gambling enthusiasts across the globe.
The modern company Ladbrokes Plc initially drew most of its clientele from upper-class gentlemen clubs in London interested in horse racing, finding a good deal of success despite current restrictive U.K. cash betting laws. These restrictive laws had the paradoxical effect of increasing the company’s exposure. It encouraged company leaders to begin branching out into greyhound tracks in the 1950s and a wide variety of team sports in later years. The company went public in 1967, with 100 betting shops and five credit offices under its belt and a broad and diverse clientele and fan base, encouraging its rapid growth into the widely-respected and globally recognised corporate conglomerate known today.
Rules
As with all bookmakers, Ladbrokes must follow specific rules to keep their license. Thankfully the amount of information Ladbrokes offers to their customers is astounding and is laid out in such an easy way for their customers to access. You can find their terms and conditions HERE. https://www.ladbrokes.com.au/rules-terms-and-conditions
Ladbrokes fully respects their clients’ rights to privacy, which is why they use technologically advanced encryption processes to protect all user information. While they do collect information like name and contact details, banking information, betting history, and financial information, there’s never any reason for you to be concerned about the misuse of this data, as this site shares user data only with reputable third parties who provide necessary services. All of your user information will be securely stored according to Australian privacy requirements.
Ladbrokes Australia site is licensed and regulated by the Northern Territory Racing Commission, which issues licenses to online gambling operators based on strict auditing and surveillance. Ladbrokes can operate in most countries, including Australia, the United Kingdom, Canada, Ireland, and the Republic of South Africa.
Commitment to Responsible Gambling
The vast majority of online gambling sites are attracted to Ladbrokes due to the undeniable pleasure of testing their luck and judgment against others and the potential for winning money via their wagers. As one of the highly reputable online sports betting sites, they do everything possible to make online gambling an enjoyable experience for all of their clients. This includes offering information to help those with potential gambling addictions to recognise that they have a problem and preventing minors from engaging in illegal betting activities.
Ladbrokes.com.au allows users to set pre-commitment or deposit limits and self-exclude themselves from betting through the site, helping to ensure responsible use. Their staff is also trained regarding responsible gambling, receiving updated training sessions at least every two years and having access to extensive gambling-related support services that can be recommended to users as needed.
Stay in control, gamble responsibly, think before you bet.
Think about your choices. If you do think you have a gambling problem or are beginning to make bad decisions, you can call gambling help on 1800 858 858 any time of day 24/7, or you can visit their website gamblinghelponline.org.au
First Hand Review
We know you’re searching for a little Ladbrokes code because we were once in that position too!
Do they still exist?
Not really (we do have a little referral code though)
Gone are the days of securing a little bonus.
What’s left?
Well…
They do offer a wide range of enticing promotions.
What’s the catch?
You need to be signed up to view them.
Is Ladbrokes any good though?
Well,
Instead of just writing a bunch of mumbo-jumbo.
We decided to cut away at the weeds and see what it’s all about.
Let’s start with the first step,
Ladbrokes Sign Up
Lucky for you,
By using the link above, it automatically places the code in.
Now all that’s left is to input all our details.
As you can see,
The form is pretty straight forward and we were signed up in no time.
First Impressions
Not bad, not bad at all.
A nice clean, simple layout.
Very much like Neds, Betstar, and PointsBet if you’re familiar with those.
Let’s make a deposit.
Depositing with Ladbrokes
Seems to be all the usual depositing methods which is good.
They even do a nifty little cash in feature which we haven’t seen before.
You can also use cash to deposit into your account by visiting one of the eligible retailers, usually, a post office or Tattslotto store will be suffice.
Now that we have deposited it into the account let’s get punting.
We will start with the racing section as this is where we do most of our dirty work.
Side note: I thought it may be worth noting but we had absolutely no Ladbrokes deposit problems at any point in time.
Ladbrokes Racing
Clicking the racing tab will immediately bring up the day’s racing.
Super easy to navigate.
Getting a bet on was pretty easy.
One thing that I noticed when I made my selection was an odds boost feature which increased my odds on my runner.
After making my bet, obviously I wanted to watch my runner which unfortunately I was unable to do.
Hopefully, this is something they can add further down the track.
You are able to have a little live bet when the race is on.
Ladbrokes Live Betting
Live betting is a pretty cool feature if you’re watching the race at the jump. It gives you the chance to see how they kick and if you want to back something else or have more on your selection.
They also have a relatively new feature called blended.
Ladbrokes Blended
Blended gives you the ability to pick multiple runners in the same race to win.
It increases your chances of winning but also reduces the amount you will win depending on how many selections you have.
I think it’s good if you’re in two minds about a couple of horses.
We actually had a little bit of success with the Blended bet type.
They also do same race multis.
Ladbrokes Same Race Multi
This is similar in a sense to blended, you basically pick what horses you want to run in any select order from 1-4 and you get specific odds.
What’s their sports betting like?
Ladbrokes Sportsbetting
Checking out the sports betting side of Ladbrokes.
Similar to the racing side of things, the user interface is clean and easy to navigate.
The interesting thing I noticed was the build a quick multi-tool.
For those that enjoy a good sports multi, I was able in a few clicks to pick between favourites or underdogs in upcoming events and add them to a multi.
They had the usual next to go section which was helpful in getting on quickly to upcoming events.
What do we like?
For those that can get a little lost in the landscape.
I liked the fact that Ladbrokes had a little how-to section explaining all their unique features.
There was also quite a few enjoyable promotions that you can only get access to by being a member and signed in.
The easy to use interface on the Ladbrokes app was a huge tick.
Great odds all round.
Couldn’t fault them at all.
One of the better bookmakers that we have used.
