Several Australian Casinos Are Testing Facial Recognition

Ben H / June 28, 2022

Reports in Australia say that some casinos, including Sydney casino giant The Star, use facial recognition to identify problem gamblers. The second-largest casino in Australia admitted that it uses facial recognition technology to pick out excluded gamblers and prevent them from entering the casino.

However, facial technology is also highly controversial and not only when used by casinos. Some US states have already gone ahead and banned the technology because critics say it is racially biased. In Australia, though, there are no bans or restrictions on using facial recognition.

Facial Recognition Helps Casinos to Adhere to Laws

Australian casinos like The Star said that they are on board and support using the technology because it helps them better adhere to gambling laws. Crown Resorts faced a litany of charges and allegations for facilitating money laundering in its casinos and The Star also had to deal with a criminal saga of its own. So, casinos feel that facial recognition might help them stay out of trouble.

The Problems with Facial Recognition

But there are problems. Customers don’t always see the signs informing them that facial recognition is used at a casino while at other casinos online notifications are used – both are easy to miss.

The lack of consent from consumers is also a hot topic where facial recognition is used and has been the reason for many lawsuits in Europe, Australia, and the US.

Clearview AI’s face recognition app, which is a commercial face recognition product, is used by the Australian police. However, it has also been accused of infringing the privacy of Australians.

It has found many other controversial uses too. For instance, in 2020, a billionaire used the app to discover the identity of his daughter’s date. It is also now used in Ukraine to identify soldiers.

Another problem with the technology is that companies and casinos such as The Star could very well sell the data they collect.

7-Eleven Stole 1.6 Million Face Prints

Stealing face prints is another concern. For example, the 7-Eleven chain of stores was found guilty of stealing face prints from over 1.6 million Australians while customers were doing satisfaction surveys.

7-Eleven said that it collected the face prints to create demographic profiles. However, even though Australian regulators found the store chain guilty, 7-Eleven wasn’t fined or penalized.

That’s because Australia’s laws on the use of facial recognition technology don’t adequately protect customers. In 2019, an Australian member of parliament tried to introduce a law to better regulate facial recognition but the proposal was rejected by a legislative committee.

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Ben H
Ben Harris is the Communications Manager for KRUZEY, an AFL expert, and writer. He has one daughter that he loves dearly and three children's books... [Read full bio]

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