Last Updated on 29 November 2021
Stats Perform, a sports data company that specializes in providing AI technology (Media, Big Tech, Professional Teams, and Betting and Gaming services) to sports organizations and companies, has signed a deal with the A-Leagues.
The A-Leagues is the organization that oversees and manages professional football in Australia and works with the top men’s, women’s and eSports’ soccer teams in the country.
Comprehensive Coverage of A-League Games
The deal the two organizations signed stipulates that Stats Perform will provide the Opta data that the A-Leagues will use for their digital content. The main goal for Stats Perform will be to help the A-Leagues to create a better and unique fan experience.
The company will use its Opta data feeds to deliver sports data and analysis to the A-Leagues. Stats Perform’s widgets, on the other hand, will give the A-Leagues the digital solutions they need for all their matches. Fans will get information about soccer matches before they start, during the games, and after they finish.
The Stats Perform content will include match previews and recaps, as well as player and club bios. The sports data collection and analysis company will also provide other video and editorial content.
The A-Leagues Will Improve Their Storytelling Capability
A-League Director of Content Richard Bayliss said that their content relies on the data collected at every level. That meant that the Stats Perform partnership enabled them to give fans the most engaging content and to increase their “storytelling capability.”
Mr Bayliss added that the insights A-League enthusiasts would get would also be much deeper and fresher than before. He said that the better they were at telling stories of the matches and players involved in them, the easier fans would connect to their games.
The A-Leagues partnership is not the first soccer collaboration for Stats Perform. The reputable data analysis company has partnership deals with super-popular leagues such as the English Premier League, the Spanish La Liga, the MLS, and the Eredivisie.
Steve Xeller, Stats Perform’s Chief Revenue Officer, said that they were excited to aid the expansion of the game of football (soccer) and that the data they will provide will enable the A-Leagues to reach their fans and to engage with them better than ever before. He added that the A-Leagues “have tremendous reach” and that his company was very excited to help with that.
