Stake is an Australian sports betting operator with big plans for the future. The crypto betting site was established by Edward Craven, a shareholder in Easygo Gaming, in 2017 in Melbourne.
The wagering provider that’s licensed in Curacao operates both as an online casino and as a sports betting site. It has now undertaken the ambitious task of entering the UK sports betting market. The first step the company decided to make was to partner with EFL League Two club Swindon Town FC.
Building Brand Awareness in the UK
Stake was allowed to start operating in the UK a month ago. As soon as that happened, the Australian bookie partnered with The Gaming Platform (TGP) Europe that would help with Stake’s iGaming and sports betting operations.
However, Stake also wanted to build brand awareness in the UK, so the next thing on the company’s agenda was to partner with a UK sports club. Swindon Town FC seemed like the perfect fit.
According to Dominic Rae, the Sponsorship Manager at Stake, the company loved to back the underdog and they were all looking forward to Swindon Town FC staging one of the biggest upsets in FA Cup history.
Swindon Town FC were drawn against Manchester City in the FA Cup, and even though the Citizens were huge favourites with the bookies, the people at Stake were hoping their new soccer partner could cause an upset. The match took place on Friday.
A Competitive Betting Market
Swindon Town FC’s winning against the odds is similar to Stake entering the UK betting market. The UK wagering scene is dominated by sports betting industry heavyweights like Ladbrokes, William Hill, and Bet365. If Stake wants to get a piece of the pie, it will have to work very hard for it.
However, Stake will soon offer something that other UK bookies don’t – crypto betting. More and more sports betting sites are including cryptocurrency betting in addition to fiat money wagering.
Since Stake has been working with digital currencies for some time, the bookmaker is well-prepared to cater to a wider number of punters. Unfortunately, UK bettors will have to wait a little longer before they can start betting with crypto at Stake as the bookmaker only accepts fiat currency now. That will probably change soon.
Under the partnership deal with Swindon Town FC, the soccer club’s players will wear the Stake logo on their shirts, and the Manchester City match, available on free-to-air TV, will be the perfect opportunity for Stake to get additional exposure.
Stake is already involved in another soccer partnership in the UK with Watford FC where it is a shirt partner for this season. The wagering operator is also the official betting partner of the UFC.
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