Research Shows Positive Messages Limit Online Betting

Ben H / 18 January 2022

A study conducted by CQ University in Australia and funded by Gambling Research Australia (GRA) found that online bettors benefit from positive messages. The study found that bettors exposed to positive messages don’t spend as much time and money on online betting as punters who weren’t sent positive messages.

Positive Messages Help Bettors Stake Less Money

More than 2,000 online betting enthusiasts took part in the study and were exposed to random messages so that researchers could see how each individual would bet. The participants were exposed to these randomized messages for over five weeks.

In total, there were twenty-seven messages that were sent to bettors. These were created by the research team in consultation with regulators and associations that help problem gamblers.

During the study, researchers recorded the betting activity of each participant – how much they would wager, how much time they would spend betting, and the gambling harms from their wagering activity.

When participants were asked what they considered was most helpful, they responded that positive messages on how to control their betting spending were easiest to understand and helped them the most.

Professor Mathew Rocklow, who led the research team, said that the people taking part in the study spent less money. They also wagered for shorter periods.

Bookmakers Should Constantly Remind Bettors to Set Betting Limits

Another GRA-funded research found that betting operators don’t always prompt customers to utilize betting limits. More than 3,000 race and sports betting enthusiasts took part in the survey, and only 41% of the participants had set a deposit limit. Rather worryingly, more than 50 per cent said they were unlikely to ever set a deposit or betting limit.

Like the previous GRA-funded research, this study also featured betting messages. This time, however, they were about bet limits. More than 1,200 regular bettors received these messages over four weeks. At the end of that period, almost a third of the participants had already activated at least one type of betting limit their bookmaker provided.

Sports betting operators in Australia have been obliged to allow bettors to set deposit and bet limits since 2019. They are also required to remind their customers constantly about setting up limits and reviewing them.

Read more betting news here.

Looking for a new betting site? Check out our reviews of the Best betting sites in Australia.

Take the Quiz to find out which betting site is the best for you.

The verdant surroundings and rustic ambience of Warwick Farm lend a distinct racing charm. While racing takes held on 23 Wednesday afternoons, the Australia Day race meeting in January is the main event. The racecourse is at the centre of a community that ...

The Warrnambool Racecourse is located in the suburb of Warrnambool, in a picturesque valley with great natural viewing platforms. Warrnambool Racecourse is around 260 kilometres from Melbourne’s CBD.

Terang Racing Club, sometimes known as the Flemington of the Bush, has a long and rich history of racing in the southwest. The expansive course was designed by the same person who created the Flemington track. The facilities include a well-kept, vast grandstand with a...

Swan Hill Racecourse is located in the centre of the Murray Region, 340 kilometres from Melbourne.Swan Hill Racecourse June racing festival has earned a name for itself as the best country festival in the state, if not the entire nation. The advice is to book as soon as ...

Sale Racecourse has first-rate facilities, including a wholly climate-controlled Public Bar and Grandstand Bar open on race days.The take pleasure in being a community club that includes our surrounding townships. Because of their family-friendly ambience and specific ...

Ben H
Ben Harris is the Communications Manager for KRUZEY, an AFL expert, and writer. He has one daughter that he loves dearly and four children's books... [Read full bio]

Comments are closed.

Think. Is this a bet you really want to place? Set a deposit limit.

For free and confidential support call 1800 858 858 or visit gamblinghelponline.org.au