Ladbrokes Owner Provides ESG Update

Ben H / 20 June 2023

Entain has announced that 100% of all revenue comes from domestically regulated or regulating markets in its latest environmental, social and governance (ESG) update. The London-listed company also reported that it exited 9 unregulated markets where there was “no clear path” towards regulation.

The Ladbrokes and Neds owner has set sustainability and growth as two goals going forward and its 2022-23 ESG report showed “significant progress” in the company’s objectives. The global wagering giant currently operates in 30 countries and has licences in 26 regulated markets in North America.

Four ESG Pillars

Entain set about creating and meeting ESG goals on its own and without being compelled by regulators or authorities. The idea was to lay out a strategy centred on four principles:

  • Operating in regulated markets only
  • Continuing to be the industry leader in responsible wagering
  • Have the best corporate governance
  • Invest in people and communities

And while the company operating in regulated and regulating markets is the most important takeaway from the 2022-23 ESG report, advances in the three other principles are noteworthy too.

For instance, in terms of safer and responsible betting, Entain highlighted that it was allocating 1% of its gross gaming yield (GGY) to contributions towards wagering research and education. It also reported that it launched a player protection program called ARC in 22 international markets.

When it comes to corporate governance standards, the Ladbrokes owner was happy to report that a third of its Board (33%) was female and the company had published its first Board Diversity Policy. Mandatory employee training rates rose from 82% to 93% in two years too.

As for investing in human capital and local communities, Entain pledged to reach net-zero carbon emissions by 2035 and to reduce greenhouse gasses in the short term. The company announced it would continue to invest in community sports and grassroots initiatives. Reducing the gender pay gap was on the cards too.

Making Entain the Best Place to Work

Entain CEO Jette Nygaard-Andersen said that the company made “great progress” and continued to set the standards for the industry in social and environmental governance.

She added that Entain provided “the safest possible” wagering platforms to bettors, reduced its impact on the environment, and had a key role in supporting local communities.

Nygaard-Andersen was happy that adhering to ESG targets made Entain a better place to work for and created “long-term, sustainable growth” for the company’s stakeholders.

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Ben H
Ben Harris is the Communications Manager for KRUZEY, an AFL expert, and writer. He has one daughter that he loves dearly and four children's books... [Read full bio]

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