Flutter Entertainment’s Betfair has signed a landmark deal for the distribution of content with BetConstruct, an award-winning online and retail wagering solutions provider. BetConstruct’s two major brands, CreedRoomz studio and Pascal Gaming, will provide Betfair with slot and live casino games, while PopOK, another BetConstruct brand, will pitch in with additional content in the future.
Revolutionising Online Wagering
Betfair International commercial director Stefano Buse was excited to have partnered with a renowned online wagering provider such as BetConstruct and couldn’t wait to offer BetConstruct’s engaging gaming lineup” to Betfair users.
Buse said the collaboration reflected the “shared passion” the two companies had when it came to revolutionising online wagering and providing players with “top-notch experiences.”
Mikayel Sarukhanyan, chief business officer at BetConstruct highlighted the importance of “integrating with a global leader like Flutter Entertainment,” saying the partnership with Betfair was a “game-changing opportunity” for the company and would allow it to set a “new standard for excellence and player engagement.”
A Betting Industry Giant
One of the biggest online betting platforms, Betfair, became a publicly listed company on the London Stock Exchange in 2010, with its value reaching £1.5 billion in the initial public offering. Interestingly, at the time of the IPO, Betfair processed more than five million online gambling transactions each day and had more than three million users. That trumped the total number of transactions made at all European stock exchanges combined.
What made Betfair different from other sportsbooks right from the start was that it allowed bettors to wager against each other, where one of the punters set the odds for a market and the others.
