• FREE TIPS
  • Best Betting Sites In Australia
  • AFL Betting Tips
  • NRL Betting Tips
  • Free Bets BANNED
  • Multi Bets Tips
  • Blog
  • Contact Us
  • Referral Codes
We Compare Betting Agencies in Australia
  • Free Tips
  • AFL Betting Tips
  • NRL Betting Tips
  • Compare Now
    • Best Betting Sites In Australia
    • Compare All
  • Betting Agencies
    • Bet365 Australia Review
    • BetDeluxe
    • Betstar Review
    • BlueBet Review
    • Bookmaker Review
    • Ladbrokes Review
    • Neds Betting
    • picklebet
    • PlayUp Betting Australia
    • Palmerbet
    • Sportsbet Review
    • Unibet Australia
    • WinnersBet
  • Free Bets BANNED
  • Referral Codes
  • Blog
News Corp Betting

Murdoch Family’s News Corp Could Enter Australian Betting Market

News Corp, the American mass media company owned by the Murdoch family, is reportedly interested in entering the Australian sports betting market.

The Murdochs are hoping that entering the Australian wagering industry will have the same positive effects as their company’s foray into the US bookmaker industry.

News Corp successfully invested in FOX Bet, one of the newest US sportsbooks, and the company has seen nothing but excellent results in the short time it was involved in the US bookmaker industry.

Partnering Up or Starting a New Australian Bookie

News Corp already has a firm presence in Australia as it owns and runs some of the largest news outlets in the country. That foothold will help the company expand its influence into the Aussie sports betting market much more easily, and according to AFR, that’s exactly what News Corp is trying to do.

AFR reports that the mass media company has been on the lookout for a profitable Australian betting partnership and was looking into several betting companies that could help it achieve that.

If that doesn’t happen, the report doesn’t rule out News Corp launching its own sports betting business in Australia.

Australian Betting Mergers on the Rise

The Australian betting market has been one of the most active in the world with regards to super-sized mergers and acquisitions and a potential News Corp partnership will spawn another one.

Ladbrokes and Neds owner, Entain, recently rejected a bid from Las Vegas casino giant MGM of a takeover. At the same time, the London-listed company has publicly announced that it is interested in acquiring Tabcorp’s wagering and media arm, its most profitable department.

Matthew Tripp and a consortium that he is rumoured to head are also said to be interested in purchasing Tabcorp’s sports betting and media segment.

The sports betting tycoon has vast experience in these kinds of deals as he has already presided over the sales of Sportsbet and BetEasy, two Australian bookmakers that he ran and grew.

Read more news here.

Comments are closed.

Neds voucher Unibet voucher Sportsbet voucher

Categories

  • AWR Podcast
  • Betting Guides
  • Cox Plate
  • Melbourne Cup
  • News
  • Promo Codes
  • The Good Stuff

- the authority in online betting comparison
- We compare online betting sites

  • FREE TIPS
  • Best Betting Sites In Australia
  • Free Bets & Bonus Bets BANNED 2021
  • Referral Codes
  • FAQs
  • Terms & Conditions
  • Responsible Gambling
  • Contact Us
  • AFL Betting Tips
  • NRL Betting Tips

© Copyright KRUZEY PTY LTD, PO Box 803, South Melbourne 3205