Neds has signed a deal to become the UFC’s official Australian partner. The bookmaker that is part of the Entain Group together with Ladbrokes and other high-profile sportsbooks will now have the exclusive UFC branding rights.
It will also get access to broadcasting UFC events and will be involved in UFC’s social media channels where it will create content for Aussie fans and punters.
Taking UFC and Betting to the “Neds Level”
James Burnett, Neds’ chief marketing officer, said that Neds was “the most progressive” Australian sportsbook. So, it made sense for the bookmaker to join forces with the UFC, one of the most progressive organizations in the world of sports.
He added that the people at Neds were always trying to take things to the “Neds Level” and that the deal with the UFC would allow Australian betting enthusiasts to become part of the action and take their support for UFC’s finest to the next level.
UFC on the Betting Offensive
Nick Smith, UFC’s vice president for global partnerships, said that he was thrilled to partner with a bookmaker like Neds.