Ladbrokes and PandaScore Boost eSports Offering

Ben H / 12 May 2023
Ladbrokes Australia has partnered with PandaScore, a platform that provides real-time eSports stats and odds.
The partnership enables the Entain-owned bookie to offer “more engaging” eSports betting options geared towards Counter-Strike, Dota 2 punters and eSports bettors in general.
The two companies launched a BetBuilder feature for CS:GO and Dota 2 matches which will premiere during the Paris Major.

An Exciting New Way to Play

Ladbrokes Australia Trading Director Don Forbes said that Ladbrokes and PandaScore had a “successful working relationship” and that the BetBuilder for Dota 2 and CS:GO was the logical next step.

Forbes added that Ladbrokes Australia was looking forward to rolling out the BetBuilder during the Paris Major, calling the tournament the “perfect occasion” for the BetBuilder to go live, adding that the new feature would give bettors “an exciting new way to play.”

Ladbrokes Australia uses a wide range of PandaScore player prop markets that punters will now be able to combine in the BetBuilder feature.

That way, a bettor will be able to wager on the number of kills a player scores, as well as which team wins, who takes the next map, and many other elements and outcomes of a game.

A Fresh and Engaging eSports Betting Product

PandaScore chief executive Flavien Guillocheau said that this was “an exciting time for eSports betting.”

The PandaScore CEO claimed there was no better time to launch their brand new BetBuilder product than “right before the Paris Major” and called the move “a key step for product innovation” in the eSports wagering industry.

Guillocheau went on to say that the betting industry was “eager” for something like the Ladbrokes-PandaScore BetBuilder.

He added that the feature would be a “fresh” and “engaging” product for CS:GO fans who will get the chance to try it out right away and do that during the “biggest CS:GO tournament of the year.”

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Ben H
Ben Harris is the Communications Manager for KRUZEY, an AFL expert, and writer. He has one daughter that he loves dearly and four children's books... [Read full bio]

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