Ladbrokes and Neds Owner Changes Name and Announces New Initiatives 

Michael Kruse 16 December 2020Last Updated: 30 March 2022

GVC Holdings PLC has changed its name and has also announced new initiatives for its rebranded organization. The owner of popular Aussie betting providers such as Ladbrokes, Neds, Betstar, and Bookmaker is now called Entain PLC.

The company that announced the rebranding a month ago has just started trading under the new name and is already busy acting out its new business model initiatives.

Some of the main goals for Entain PLC will now include expanding at a much faster rate in the US, entering new and well-regulated betting markets, as well as attracting new customers from all over the world.

Double-Digit Growth for Almost Five Years

Entain’s rebranding is not to hide previous failings as the company has consistently produced excellent financial results. They have been recording record-breaking revenue figures recently, and have recorded double-digit growth in the last 19 quarters.

These excellent growth figures are not surprising as the company has a clear and to-the-point growth strategy.

Entain’s chief executive, Shay Segev, said that the company has always been determined to bring the best player experience and that was an integral part of its growth strategy for the past several years.

Segev also added that they felt it was their responsibility to provide players with the best experiences and protection, especially as the betting industry was entering a new sports betting era.

He stated that GVC Holdings PLC in the past, and now Entain PLC, have invested heavily in the right building blocks to provide responsible gaming to all of its clients.

A $50,000 Donation to Relationships Australia Queensland

The first initiative of the rebranded company that impacted the Australian market was along those lines too. Entain decided to give a $50,000 donation to Relationships Australia Queensland, and that was the first priority in the new business plan for the company’s Australian services.

Relationships Australia Queensland is an Ipswich and Brisbane-based organization that offers a wide range of gambler help services. They help problem gamblers and advise their families on how to deal with gambling addiction and how to overcome the problem.

According to Entain Australia CEO, Dean Shannon, the money will go towards raising awareness about the signs of gambling addiction and will target potential problem gamblers via a series of digital campaigns.

Shannon said that Entain PLC has always enjoyed a fruitful association with Relationships Australia and that it was only fitting that their first Australian initiative should be to help the Queensland non-profit organization.

Shannon also added that they were very committed to helping when it comes to responsible gambling and harm minimization. He said that their Punter Assist program that they released earlier this year was a clear example of this.

New Australian Business Model

Relationships Australia Queensland CEO, Ian Law, expressed his gratitude towards Entain PLC and said that his organization’s counselling programs always aim to minimize the harm caused by problem gambling.

He said that the funds that Entain has given them will help Relationship Australia greatly when it comes to expanding their online presence and providing targeted education and protection strategies to problem gamblers.

The Queensland punter-help initiatives are only the beginning of the implementation of the new Entail business model in Australia, and new actions will soon follow.

However, so far, no changes have been announced when it comes to the operations of Entain’s Australian brands that include Ladbrokes, Betstar, Neds, and Bookmaker. According to an Entain executive, they will continue to operate as they have been doing until now.

Michael Kruse
Michael loves all things all horse racing and has been in the game for quite some time. His knowledge in the betting space is second... [Read full bio]

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