Australian social betting brand Dabble acquired mobile sports wagering operator Moneyball Australia. The acquisition of the mobile betting platform is in line with Dabble’s growth strategy.
The deal allows Moneyball customers to use Dabble’s products and make the most of the betting operator’s social wagering features. These include social betting options like the Banter Channel, Copy Bet, Activity Feed, and Sky Racing.
Dabble CEO Tom Rundle said that the betting platform’s offering was inclusive and it provided punters with an engaging social betting experience that was “unique to the Australian wagering market.”
The Dabble chief added that they were excited the Dabble community would grow, saying that Moneyball users already knew how the community-social based element worked, as daily fantasy sports betting was similar to what Dabble offered.
Rundle concluded that there was “a tremendous alignment” between the two betting operators and it would appeal to daily fantasy bettors and make the Dabble community stronger.
Dabble was launched in 2020. It has a strong customer base of over 150,000 users and lets bettors partake in a social betting experience where they can copy and share bets and betting advice. The betting operator reported $47 million in revenue in June 2022.
In October, Tabcorp acquired 20% of Dabble Sports in a deal estimated to be worth $33 million.