Dabble Acquires Moneyball to Enhance Social Betting Experience with Strategic Move

Michael Kruse / 6 February 2023

Last Updated on 6 February 2023

Dabble, one of Australia’s fastest-growing wagering brands has announced the acquisition of Moneyball Australia to expand its demographic of social media-savvy sports punters who want an interactive wagering experience within a like-minded community.

Introduction to Dabble

  • Dabble is one of Australia’s fastest-growing online wagering brands, offering markets across both sport and racing
  • Dabble provides an innovative platform that allows its engaged community of customers to interact, contribute content, and share their betting experience together

Key Features of Dabble

  • Activity Feed: A social media-like feed that shows the latest bets and tips from followed accounts, where customers can see, interact, and copy bets
  • Banter Channels: Dedicated channels within the platform where customers can engage with each other to discuss tips, celebrate wins, and commiserate losses
  • Copy Bet: Allows customers to copy a bet from someone they follow with one click, nearly half of all bets taken by Dabble are via Copy Bet

About Moneyball

  • Moneyball was Australia’s first platform to offer daily fantasy sports, but due to Covid, it operated as a mobile-only bookmaker since 2021
  • Moneyball’s unique position and interactive community element strongly align with Dabble’s unique and immersive social betting offering

Benefits for Moneyball Customers

  • Access to Dabble’s innovative product offerings and social network to enhance their social betting experience
  • Access to Copy Bet, Banter Channel, Activity Feed, and premium features such as access to Sky Racing within the platform

Dabble CEO on the Acquisition

  • The acquisition of Moneyball demonstrates the exciting trajectory for the Dabble brand
  • With many of Moneyball’s customers familiar with the community-based element of wagering, Dabble believes there is a tremendous alignment that will appeal to these customers
  • Dabble aims to create a stronger community with the acquisition of Moneyball.


  • The acquisition of Moneyball forms part of Dabble’s growth strategy to increase its demographic of social media-savvy sports punters
  • Moneyball customers will now have access to Dabble’s innovative product offerings and social network to enhance their social betting experience.
  • Dabble aims to provide an inclusive, social, and engaging betting experience that appeals to a younger generation of punters.
Michael Kruse
Michael loves all things all horse racing and has been in the game for quite some time. His knowledge in the betting space is second... [Read full bio]

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