Dabble Acquires Moneyball to Enhance Social Betting Experience with Strategic Move

Michael Kruse / 6 February 2023

Dabble, one of Australia’s fastest-growing wagering brands has announced the acquisition of Moneyball Australia to expand its demographic of social media-savvy sports punters who want an interactive wagering experience within a like-minded community.

Introduction to Dabble

  • Dabble is one of Australia’s fastest-growing online wagering brands, offering markets across both sport and racing
  • Dabble provides an innovative platform that allows its engaged community of customers to interact, contribute content, and share their betting experience together

Key Features of Dabble

  • Activity Feed: A social media-like feed that shows the latest bets and tips from followed accounts, where customers can see, interact, and copy bets
  • Banter Channels: Dedicated channels within the platform where customers can engage with each other to discuss tips, celebrate wins, and commiserate losses
  • Copy Bet: Allows customers to copy a bet from someone they follow with one click, nearly half of all bets taken by Dabble are via Copy Bet

About Moneyball

  • Moneyball was Australia’s first platform to offer daily fantasy sports, but due to Covid, it operated as a mobile-only bookmaker since 2021
  • Moneyball’s unique position and interactive community element strongly align with Dabble’s unique and immersive social betting offering

Benefits for Moneyball Customers

  • Access to Dabble’s innovative product offerings and social network to enhance their social betting experience
  • Access to Copy Bet, Banter Channel, Activity Feed, and premium features such as access to Sky Racing within the platform

Dabble CEO on the Acquisition

  • The acquisition of Moneyball demonstrates the exciting trajectory for the Dabble brand
  • With many of Moneyball’s customers familiar with the community-based element of wagering, Dabble believes there is a tremendous alignment that will appeal to these customers
  • Dabble aims to create a stronger community with the acquisition of Moneyball.


  • The acquisition of Moneyball forms part of Dabble’s growth strategy to increase its demographic of social media-savvy sports punters
  • Moneyball customers will now have access to Dabble’s innovative product offerings and social network to enhance their social betting experience.
  • Dabble aims to provide an inclusive, social, and engaging betting experience that appeals to a younger generation of punters.

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Michael Kruse
Michael loves all things all horse racing and has been in the game for quite some time. His knowledge in the betting space is second... [Read full bio]

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