BetMakers and CrossBet Enter Ontario Betting Market Together

Ben H / 9 February 2022

BetMakers Technology Group and CrossBet, sports betting companies with headquarters in Australia, have announced that they will embark on a joint venture to enter the wagering market in Ontario.

All forms of sports betting will become legal in the Ontario province in April 2022. CrossBet will be joined by BetMakers in its effort to get a larger share of the betting market in Canada’s most populous province.

BetMakers Supported CrossBet’s Growth in Australia

The two sports betting companies worked together before when BetMakers supported CrossBet’s operations in Australia. The two wagering operators will now turn to the same strategy when entering Ontario’s regulated market.

Scott Cross, CrossBet’s owner, said that he was very pleased to once again partner with BetMakers, especially as Ontario was the company’s first foray into an international betting market.

Cross added that it was an easy decision to embark on another venture with BetMakers, as the company was key in CrossBet’s expansion and growth in Australia.

The people at CrossBet are convinced that the BetMakers’ technology will give them the tools to be successful in their global growth strategy, just as it did in Australia.

Betting Platform Will Complement BetMakers’ Fixed Odds Offering

Jake Henson, BetMakers Chief Operating Officer (COO), was equally delighted and enthusiastic about the renewed partnership between the two betting providers. He said that soon after CrossBet launched in Australia using BetMakers’ industry-leading technology, they quickly turned into an “up-and-comer” in the digital wagering space and, more recently, started sponsoring national sports competitions.

Even though BetMakers is present in North America through its fixed-odds betting technology that some US sportsbooks use, launching a full-fledged betting platform with CrossBet in Ontario would represent BetMakers’ first full platform launch in North America.

Henson said that the CrossBet and BetMakers platform would complement their existing digital racing offering in the North American market, and would demonstrate the “depth and breadth” of BetMakers’ digital capabilities.

Read more betting news here.

Looking for a new betting site? Check out our reviews of the Best betting sites in Australia.

Take the Quiz to find out which betting site is the best for you.

The verdant surroundings and rustic ambience of Warwick Farm lend a distinct racing charm. While racing takes held on 23 Wednesday afternoons, the Australia Day race meeting in January is the main event. The racecourse is at the centre of a community that ...

The Warrnambool Racecourse is located in the suburb of Warrnambool, in a picturesque valley with great natural viewing platforms. Warrnambool Racecourse is around 260 kilometres from Melbourne’s CBD.

Terang Racing Club, sometimes known as the Flemington of the Bush, has a long and rich history of racing in the southwest. The expansive course was designed by the same person who created the Flemington track. The facilities include a well-kept, vast grandstand with a...

Swan Hill Racecourse is located in the centre of the Murray Region, 340 kilometres from Melbourne.Swan Hill Racecourse June racing festival has earned a name for itself as the best country festival in the state, if not the entire nation. The advice is to book as soon as ...

Sale Racecourse has first-rate facilities, including a wholly climate-controlled Public Bar and Grandstand Bar open on race days.The take pleasure in being a community club that includes our surrounding townships. Because of their family-friendly ambience and specific ...

Ben H
Ben Harris is the Communications Manager for KRUZEY, an AFL expert, and writer. He has one daughter that he loves dearly and four children's books... [Read full bio]

Comments are closed.

Think. Is this a bet you really want to place? Set a deposit limit.

For free and confidential support call 1800 858 858 or visit