Last Updated on 8 February 2021
CrossBet, an up-and-coming Australian betting operator, has partnered with XB Net, one of the leading US betting content and services providers.
XB Net will allow CrossBet to use its premium US horse and greyhound racing content and offer it to Australian punters. XB Net offers racing content, data, and wagering services from over 50 tracks in North America, which is roughly 90 per cent of the North American racing offering.
Constant and Steady Stream of Racing Events
With the partnership, CrossBet will be able to fill its racing schedule with a steady and constant stream of horse and greyhound racing events from North American racetracks.
This means that Aussie betting enthusiasts will have racing events to bet on at any time of day and that was one of the reasons why CrossBet entered into the XB Net partnership.
In addition, XB Net has proven that it is able to increase the time new and existing sports betting customers spend on wagering platforms such as mobile betting apps and interfaces, and that was another motivating factor behind the deal.
Lastly, CrossBet also chose XB Net because the company is involved in several high-profile betting partnershipswith wagering industry giants.
