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Review of Ladbrokes

A Brief History of Ladbrokes

The name of this historically popular company was derived from its point of origin in the village of Ladbroke, located in Warwickshire, England.  Its founder, W.H. Schwind, trained horses from Ladbroke Hall more than a century ago, though the company’s name was actually suggested by an original business partner named Arthur Bendir upon seeing the name “Ladbroke Hall” on a nearby signpost.  This parent company of Ladbrokes.com.au found initial success in establishing a service for an elite clientele drawn from clubs like the Whites and the Carlton, although today it is accessible to a far wider range of gambling enthusiasts across the globe.

Ladbrokes Plc

The modern company Ladbrokes Plc originally drew most of its clientele from upper-class gentlemen clubs in London interested in horse racing, finding a good deal of success despite contemporary restrictive UK cash betting laws.  These restrictive laws had the paradoxical effect of increasing the company’s exposure, as it encouraged company leaders to begin branching out into greyhound tracks in the 1950s and a wide variety of team sports in later years. The company went public in 1967, with 100 betting shops and 5 credit offices under its belt and a wide and diverse clientele and fan base, encouraging its rapid growth into the widely-respected and globally-recognized corporate conglomerate known today.

Ladbrokes Plc Enters Australian Markets

Ladbrokes.com.au was launched in Australia in September of 2013, expanding the market substantially and allowing enthusiastic gamblers like you to begin taking advantage of its services. The site is one of 13 regionally-tailored betting sites operating under the parent company.  While it uses the same markets and odds as Bookmaker.com.au, another site operated by Ladbrokes Plc, its design and promotions are different and Ladbrokes.com.au offers customers the option to use its Ladbrokes EFTPOS card, making it easier to withdraw winnings.

Privacy Policies

Ladbrokes.com.au fully respects their clients’ rights to privacy, which is why they use technologically-advanced encryption processes to protect all user information.  While they do collect information like name and contact details, banking information, betting history, and financial information, there’s never any reason for you to be concerned about the misuse of this data, as this site shares user data only with reputable third-parties who provide necessary services.   All of your user information will be securely stored according to Australian privacy requirements.

 Ease of Betting

Ladbrokes.com.au features a service known as “Quickbet.”  This provision allows customers to bet pre-configured amounts with just three clicks of the mouse, and these betslip-skipping wagers can be placed without the need for clearing any other existing items in your slip.

Sports Markets

Given that Ladbrokes.com.au is tailored to an Australian market, it should come as no surprise that it focuses primarily on popular Australian sports such as Rugby, NRL, and AFL games. The site also caters to popular American codes.  Some of the most highly-covered sports include football, tennis, cycling, golf, and motor racing, although you can place sports wagers on a variety of other leagues around the globe as well.

Horse Racing

The interface for horse racing wagers is intuitive and easy to use, offering markets including fixed price, best tote, and top fluctuation.  Once you’ve selected a race venue, all upcoming races will be displayed in the left column without the need for reloading the page.  The horse racing interface also offers you a feature called “Pick Your Own Odds,” which allows users to choose winning margins for runners, opting for more risk if they so choose in ¼ length increments.

Live Sports Betting

Australian’s Interactive Gambling Act makes it impossible to live bet online; however, Ladbrokes has instituted a QuickCall feature, which allows you to place live sports wagers using a computer’s microphone rather than a landline or a cell phone.  In order to protect their customers’ privacy and ensure compliance with local gambling laws, Ladbrokes digitally synthesizes their customers’ voices in order to place live bets on their behalf instead of recording audio.

Mobile Betting

Today’s punters are relying more heavily than ever on mobile devices to place their bets, and Ladbrokes has been expertly keeping up with these changes in usage, offering apps for both Apple and Android owners designed to offer instant access to hundreds of events. The app’s sleek design and simple installation encourages quick navigation and helps you to find what matches you want to wager on with ease.  Plus, deposits and withdrawals can be made directly through the app with just a few swipes, providing a betting experience that is just as comprehensive as it would be on a desktop computer 

Commitment to Responsible Gambling

The vast majority of online gambling sites are attracted to Ladbrokes.com.au due to the undeniable pleasure of testing their luck and judgment against others and the potential for winning money via their wagers.  As a highly-reputable online sports betting site, they do everything possible to make online gambling an enjoyable experience for all of their clients. This includes offering information to help those with potential gambling addictions to recognize that they have a problem and preventing minors from engaging in illegal betting activities.

Ladbrokes.com.au allows users to set pre-commitment or deposit limits and self-exclude themselves from betting through the site, helping to ensure responsible use.  Their staff is also trained regarding responsible gambling, receiving updated training sessions at least every two years and having access to extensive gambling-related support services that can be recommended to users as needed.

Pre-Commitment Limits

Ladbrokes.com.au also offers its users the choice to set limits in advance on their own maximum deposits through the site, helping to ensure that users don’t set themselves up for failure by placing bets using money they can’t afford to spend.  This can be done through the Pre-commitment Limit page, which is easily accessible via your My Account page.  This online betting agency’s choice to allow its users to set limits for themselves is a testament to its commitment to providing an enjoyable and safe online gambling experience.

 The Takeaway

The average Australian punter can’t go wrong with Ladbrokes.  As one of the world’s premier bookmakers, the company holds itself to high standards and offers customers the ability to bet on everything from greyhound racing to the Melbourne Cup and beyond.  When combined with the site’s exciting promotions and its fantastic odds, this helps to explain why Ladbrokes.com.au has grown to be an industry leader in Australia in just five years.

 

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3 Comments

  1. david nanscowen says:

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  2. david nanscowen.. says:

    Do you bet with south Australian clients and are they eligible for bonus?

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