PlayUp Gains Approval to Launch New Betting Platform for Australian Market

Michael Kruse / 4 August 2021

PlayUp has announced that it will launch a next-generation betting and entertainment platform catering to Australian betting enthusiasts. It will boast tons of unique features while offering the latest in sports betting and fixed odds racing.

Next-Gen Platform with Lots of Unique Perks

In its announcement, PlayUp Limited said that it was pleased to announce that it received the necessary approval to launch a pilot program of its state-of-the-art wagering platform in Australia. The bookmaker confirmed that it gained a license from the Northern Territory Government and the Northern Territory Racing Commission (NTRC).

According to the company, the soft launch of the new wagering and entertainment platform will be accompanied by a quite robust offering for Aussie punters. The products the betting provider will offer include:

  • Sports Betting;
  • Daily Fantasy Sports;
  • Fixed Odds Racing;
  • iGaming casino products like slots and table games courtesy of PlayUp’s third-party integrations.

In addition to this wide range of products and services, PlayUp’s next-gen platform comes with other benefits. These include perks like:

  • Accessing all of PlayUp’s products (sports betting, horse racing, greyhound racing, etc.) through the same account;
  • A single betting wallet for all of PlayUp’s products;
  • Functionality and compliance in multiple jurisdictions;
  • Improved backend automation;
  • Social features;

In the announcement for the new platform’s soft launch, PlayUp pointed out that the platform was built by its own tech team and it offered a unified wagering experience across a variety of products.

The betting provider said that one of the key benefits of the platform was the CRM engine driven by AI. According to the company, it enabled better personalization, and it also minimized handle times.

New Platform Allows PlayUp to Expand to Other Markets

PlayUp Limited CEO, Daniel Simic, was delighted with the NTRC green light for the company’s new platform. He said that the ability to work with in-house technology created by their own people allowed them to improve innovation and product development.

It also made them better positioned for staying ahead of what customers needed, offering premium wagering products and services, as well as driving down costs.

Simic went on to say that once the pilot programme was completed, they would move to the next phase, and would start offering their new betting products and services to their entire Australian customer base.

They would then focus on other markets, primarily the booming US one, and would also concentrate on creating promotional and educational campaigns to minimize the risks from betting.

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Michael Kruse
Michael loves all things all horse racing and has been in the game for quite some time. His knowledge in the betting space is second... [Read full bio]

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