KRUZEY PRIVACY POLICY
Last Updated: January 2026
1. Introduction
Kruzey Pty Ltd (ABN 76 154 303 465) (‘we’, ‘us’, ‘our’) operates the website www.kruzey.com.au (the ‘Website’). We are committed to protecting your privacy and handling your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use our Website.
By using our Website, you consent to the collection and use of your information as described in this Privacy Policy.
2. Information We Collect
2.1 Information You Provide Directly
We may collect personal information that you voluntarily provide to us, including:
- Newsletter subscriptions: Your email address and communication preferences when you subscribe to our newsletter
- Contact enquiries: Your name, email address, and any other information you include when contacting us
- Feedback and comments: Any information you provide when submitting feedback or comments
- Social media interactions: Information you provide when communicating with us via social media platforms, including direct messages
If we implement SMS marketing in the future, we may also collect your mobile phone number with your express consent.
2.2 Information Collected Automatically
When you visit our Website, we automatically collect certain information, including:
- Device information: Your device type, operating system, browser type, screen resolution, and device identifiers
- Log data: Your IP address, access times, pages viewed, and referring URL
- Location data: General geographic location based on your IP address (country/state level only)
- Usage data: How you interact with our Website, including pages visited, time spent on pages, clicks, and scrolling behaviour
- Advertising identifiers: Mobile advertising IDs (such as Apple IDFA or Google Advertising ID) and other identifiers used for targeted advertising
- Cross-device data: Information that helps us recognise you across different devices and browsers
2.3 Information Collected Through Cookies and Tracking Technologies
We use cookies and similar tracking technologies to collect information about your browsing activity. See Section 6 for more details.
3. How We Use Your Information
We use your personal information for the following purposes:
- To provide our services: Delivering newsletter content and responding to enquiries
- To communicate with you: Sending newsletters, social media communications, updates, and responding to your requests
- To improve our Website: Analysing usage patterns to enhance user experience
- To deliver targeted advertising: Using your information for programmatic advertising, including real-time bidding, audience targeting, and personalised ad delivery across websites and platforms
- To measure advertising effectiveness: Tracking conversions, attributing actions to specific campaigns, and analysing advertising performance
- To comply with legal obligations: Meeting our regulatory and legal requirements
- To support affiliate partnerships: Tracking referrals to betting service providers
- To protect our rights: Enforcing our Terms and Conditions and protecting against misuse
If we implement SMS marketing in the future, we may also use your mobile number to send you time-sensitive updates and promotional messages with your consent.
We will not use your personal information for purposes other than those described in this Privacy Policy without your consent.
4. Legal Basis for Processing
We process your personal information based on the following legal grounds:
- Consent: Where you have given us consent (e.g., subscribing to our newsletter)
- Legitimate interests: For our legitimate business interests, such as improving our services and Website security
- Legal compliance: Where processing is necessary to comply with applicable laws
5. Disclosure of Your Information
We may share your personal information with:
5.1 Service Providers
Third-party service providers who assist us in operating our Website and services, including:
- Email service providers (for newsletter delivery)
- Website hosting providers
- Analytics providers (e.g., Google Analytics)
- Customer relationship management platforms
If we implement SMS marketing in the future, we may also share your mobile number with SMS gateway providers.
These providers are contractually obligated to protect your information and use it only for the purposes we specify.
5.2 Advertising and Programmatic Partners
We share information with advertising partners to deliver targeted advertising:
- Demand-side platforms (DSPs): Receive information through real-time bidding to serve targeted ads
- Supply-side platforms (SSPs): Facilitate the sale of our advertising inventory
- Data management platforms (DMPs): Help build and manage audience segments
- Ad exchanges: Facilitate automated buying and selling of advertising
- Measurement and attribution providers: Help us understand advertising effectiveness
Information shared may include device identifiers, IP addresses, browsing behaviour, and other data described in Section 6. This sharing occurs automatically through programmatic advertising technology.
5.3 Affiliate Partners
We work with betting service providers as affiliate partners. When you click on affiliate links on our Website:
- Tracking cookies may be placed on your device to attribute referrals
- We may receive confirmation of sign-ups or transactions for commission purposes
- We do not share your personal contact information directly with affiliate partners; tracking is handled through cookies and platform integrations
5.4 Social Media Platforms
When you communicate with us through social media platforms (including direct messages), that communication is also subject to the privacy policy of the relevant platform. We may use social media management tools that store copies of these communications.
5.5 Legal Requirements
We may disclose your information if required by law, regulation, legal process, or government request, or to protect our rights, property, or safety.
5.6 Business Transfers
In the event of a merger, acquisition, or sale of assets, your personal information may be transferred to the acquiring entity.
5.7 International Data Transfers
Some of our service providers, advertising partners, and technology platforms are located outside Australia, including in the United States, European Union, and other jurisdictions.
Specific Overseas Recipients:
When you use our Website, your personal information (including information about your gambling interests) may be disclosed to the following overseas entities:
| Recipient | Location | Purpose |
|---|---|---|
| Meta Platforms, Inc. (Facebook/Instagram) | United States | Advertising tracking, audience building, conversion measurement via Meta Pixel |
| Google LLC | United States | Analytics (Google Analytics), advertising (Google Ads), conversion tracking |
| Alphabet Inc. subsidiaries | United States | Advertising technology services |
| Various Demand-Side Platforms (DSPs) | United States, EU, Singapore | Real-time bidding, programmatic advertising |
| Various Supply-Side Platforms (SSPs) | United States, EU | Ad inventory management |
| Affiliate network operators | Various (primarily US, EU, Australia) | Affiliate tracking and commission attribution |
Data Protection Measures:
When we transfer your personal information overseas, we take reasonable steps to ensure that the recipient handles your information in accordance with the Australian Privacy Principles and this Privacy Policy. These steps may include:
- Entering into contractual arrangements that require the recipient to protect your information
- Only transferring information to countries with substantially similar privacy protections
- Relying on the recipient’s certification under recognised privacy frameworks (e.g., EU-US Data Privacy Framework)
Important Notice:
By using our Website, you acknowledge and consent to the disclosure of your personal information, including potentially sensitive information about your gambling interests, to overseas recipients as described above. Once disclosed to overseas recipients, your information may be subject to the laws of those countries, which may not provide the same level of protection as Australian privacy law.
We are not able to ensure that overseas recipients comply with Australian privacy law, and you may not be able to seek redress under the Privacy Act against those recipients. However, we will take reasonable steps to ensure your information is handled consistently with Australian privacy standards.
The countries to which your information may be transferred include:
- United States (primary destination for advertising technology providers)
- European Union/EEA (advertising technology providers, some affiliate networks)
- Singapore (regional advertising platforms)
- Other countries where our service providers operate
6. Cookies, Tracking Technologies, and Programmatic Advertising
6.1 What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They help websites remember your preferences and understand how you use the site.
6.2 Your Consent and Sensitive Information
Sensitive Information Notice:
As a website that provides information about gambling and betting services, we use tracking technologies (including pixels and cookies) that may collect information regarding your gambling interests, preferences, and behaviours. Under the Privacy Act 1988 (Cth), information about your gambling habits and interests may be considered sensitive information.
What This Means:
When you visit pages on our Website, tracking technologies may transmit information including:
- The URLs you visit (which may indicate interest in gambling topics)
- Your browsing behaviour on gambling-related content
- Your interactions with betting service information
This information is shared with third-party advertising partners (see Section 5.2 and 5.7) who may use it to build a profile of your interests.
Your Consent:
By continuing to use this Website, you consent to the collection of information regarding your gambling interests via tracking technologies, and to the disclosure of this information to our advertising partners as described in this Privacy Policy.
If you do not consent to this collection, you should not use this Website. You may also:
- Adjust your browser settings to block or delete cookies
- Use the opt-out methods described in Section 6.7
- Use browser extensions that block tracking technologies
- Contact us at admin@kruzey.com.au to request information about data collected
Withdrawing Consent:
You can withdraw consent at any time by ceasing to use the Website and clearing your browser cookies. You may also use the advertising opt-out mechanisms described in Section 6.7.
6.3 Types of Cookies We Use
| Cookie Type | Purpose | Duration |
|---|---|---|
| Essential Cookies | Required for the Website to function properly | Session |
| Analytics Cookies | Help us understand how visitors use our Website (e.g., Google Analytics) | Up to 2 years |
| Affiliate Tracking Cookies | Track referrals to betting service providers for commission purposes | Varies by provider (typically 30-90 days) |
| Advertising Cookies | Enable targeted advertising and measure ad effectiveness | Varies (typically 30 days to 2 years) |
| Preference Cookies | Remember your settings and preferences | Up to 1 year |
6.4 Programmatic Advertising Technologies
We participate in programmatic advertising, which uses automated technology to buy and sell digital advertising. This involves various tracking technologies and data sharing:
Real-Time Bidding (RTB) When you visit our Website, information about your visit may be shared in real-time with advertising exchanges and demand-side platforms (DSPs) to facilitate automated ad auctions. This may include:
- Your IP address (which may be truncated or hashed)
- Device and browser information
- Page content and context
- Your general location
- Unique identifiers associated with your device or browser
Tracking Pixels and Beacons We and our advertising partners may use pixel tags (also known as web beacons or clear GIFs) to:
- Track conversions and measure advertising effectiveness
- Build audience segments for targeted advertising
- Attribute actions to specific advertising campaigns
- Retarget you with relevant advertisements on other websites
Device Fingerprinting Advertising partners may use device fingerprinting techniques that collect information about your device configuration (such as browser type, screen resolution, installed plugins, and time zone) to create a unique identifier for your device. This helps recognise your device across sessions even without cookies.
Cross-Device Tracking We and our advertising partners may use various techniques to recognise you across different devices (such as your mobile phone, tablet, and computer) to deliver consistent advertising and measure campaign performance.
Supply-Side Platforms (SSPs) and Ad Exchanges We work with SSPs and ad exchanges to make our advertising inventory available to advertisers. These platforms facilitate the automated buying and selling of our ad space.
6.5 Advertising Partners
Our programmatic advertising ecosystem may include partnerships with:
- Demand-side platforms (DSPs)
- Supply-side platforms (SSPs)
- Data management platforms (DMPs)
- Ad exchanges
- Retargeting providers
- Attribution and measurement providers
These partners may collect and process your information according to their own privacy policies. We encourage you to review the privacy policies of these third parties.
6.6 Third-Party Cookies and Services
Our Website may include cookies from third-party services, including:
- Google Analytics: For website traffic analysis. Google’s privacy policy: https://policies.google.com/privacy
- Google Ads: For advertising and remarketing. You can opt out at: https://adssettings.google.com
- Meta (Facebook) Pixel: For advertising measurement and targeting. Meta’s privacy policy: https://www.facebook.com/privacy/policy
- Affiliate networks: For tracking referrals to betting providers
- Various programmatic advertising partners: For real-time bidding and targeted advertising
6.7 Managing Cookies and Opting Out
Browser Settings You can control cookies through your browser settings:
- Chrome: Settings > Privacy and Security > Cookies
- Firefox: Options > Privacy & Security > Cookies
- Safari: Preferences > Privacy > Cookies
- Edge: Settings > Privacy & Services > Cookies
Advertising Opt-Outs You can opt out of interest-based advertising through:
- Digital Advertising Alliance (US): https://optout.aboutads.info
- Network Advertising Initiative: https://optout.networkadvertising.org
- European Interactive Digital Advertising Alliance: https://www.youronlinechoices.eu
- Australian Digital Advertising Alliance: https://youradchoices.com.au
Mobile Advertising On mobile devices, you can limit ad tracking through your device settings:
- iOS: Settings > Privacy > Tracking
- Android: Settings > Privacy > Ads
Please note that opting out does not mean you will stop seeing ads; rather, the ads you see may be less relevant to you. Disabling certain cookies may also affect Website functionality.
6.8 Do Not Track
Some browsers offer a “Do Not Track” feature. Our Website does not currently respond to Do Not Track signals, but you can use the opt-out methods described above.
7. Marketing Communications
7.1 Types of Communications
With your consent, we may contact you through various channels:
- Newsletters containing betting news, tips, and related content
- Promotional communications about our services
- Updates about changes to our Website or policies
SMS/Text Messages (if implemented)
- Time-sensitive updates and alerts
- Promotional messages about betting-related content
- Important notices about your subscription
Note: We do not currently send SMS marketing. If we implement SMS communications in the future, we will obtain your express consent before sending any messages.
Social Media Direct Messages
- Responses to your enquiries sent via social platforms
- Promotional content (where you have engaged with us on that platform)
- Customer service communications
7.2 Consent
We will only send you marketing communications where:
- You have expressly opted in to receive them
- You have an existing relationship with us and have not opted out
- The communication is permitted under applicable spam and telemarketing laws, including the Spam Act 2003 (Cth) and the Do Not Call Register Act 2006 (Cth)
If we implement SMS marketing in the future, we will obtain your express consent before sending promotional messages and will identify ourselves in each message.
7.3 Opting Out
You can opt out of marketing communications at any time:
- Email: Click the unsubscribe link in any email
- SMS: If implemented, reply STOP to any message, or contact us directly
- Social media: Adjust your messaging preferences on the relevant platform, or message us to opt out
Please note that even if you opt out of marketing communications, we may still send you transactional or service-related messages (such as responses to your enquiries or important notices about your account).
7.4 Communication Frequency
We aim to communicate at a reasonable frequency. You may be able to adjust your communication preferences to receive fewer messages while staying subscribed.
8. Data Retention
We retain your personal information for as long as necessary to fulfil the purposes for which it was collected, including:
| Data Type | Retention Period |
|---|---|
| Newsletter subscriptions | Until you unsubscribe, plus 30 days for processing |
| SMS subscriptions (if implemented) | Until you unsubscribe, plus 30 days for processing |
| Social media communications | 2 years from last interaction |
| Contact enquiries | 2 years from last contact |
| Analytics data | 26 months (Google Analytics default) |
| Advertising data | Varies by partner (typically 30 days to 2 years) |
| Server logs | 12 months |
Extended Retention:
Notwithstanding the above, we may retain your personal information for longer periods where required for:
- Compliance with applicable laws, regulations, or regulatory guidance
- Regulatory investigations, audits, or enforcement actions
- Legal proceedings, disputes, or potential disputes
- Exercising or defending legal claims
- Compliance with gambling advertising regulations across Australian states and territories
Where we retain information for these purposes, we will only retain it for as long as necessary to fulfil the relevant purpose and will implement appropriate security measures.
After the applicable retention period, we will securely delete or anonymise your personal information.
9. Data Security
We implement reasonable security measures to protect your personal information, including:
- Secure Socket Layer (SSL) encryption for data transmission
- Secure hosting with reputable providers
- Limited access to personal information on a need-to-know basis
- Regular security reviews and updates
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security.
10. Data Breach Notification
In the event of a data breach that is likely to result in serious harm to you, we will:
- Notify you as soon as practicable
- Notify the Office of the Australian Information Commissioner (OAIC) as required under the Notifiable Data Breaches scheme
- Take reasonable steps to contain the breach and mitigate any harm
11. Your Rights
Under the Privacy Act 1988 (Cth), you have the following rights:
11.1 Access
You have the right to request access to the personal information we hold about you.
11.2 Correction
You have the right to request correction of any inaccurate or incomplete personal information.
11.3 Deletion
You may request that we delete your personal information where:
- It is no longer needed for the purposes for which it was collected
- You withdraw your consent (where consent was the basis for processing)
- The information was collected unlawfully
11.4 Unsubscribe
You can unsubscribe from our marketing communications at any time:
- Email: Click the unsubscribe link in any email
- SMS: If implemented, reply STOP to any message, or contact us directly
- Social media: Adjust your messaging preferences on the relevant platform, or message us to opt out
11.5 Complaints
If you believe we have breached your privacy, you can lodge a complaint with us. If you are not satisfied with our response, you can lodge a complaint with the OAIC at www.oaic.gov.au.
To exercise any of these rights, please contact us using the details in Section 15.
12. Children’s Privacy
Our Website is not intended for children under 18 years of age. We do not knowingly collect personal information from children under 18.
If we become aware that we have collected personal information from a child under 18, we will:
- Delete that information immediately
- Cancel any newsletter subscription associated with that user
- Take steps to prevent future collection from that user
If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.
13. Third-Party Links
Our Website contains links to third-party websites, including betting service providers. This Privacy Policy does not apply to those websites. We encourage you to review the privacy policies of any third-party websites you visit.
We are not responsible for the privacy practices or content of third-party websites.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we make changes:
- We will update the “Last Updated” date at the top of this page
- For material changes, we may notify you via email (if you are a newsletter subscriber) or through a notice on our Website
Your continued use of our Website after any changes indicates your acceptance of the updated Privacy Policy.
15. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
Postal Address: Kruzey Pty Ltd PO Box 4071 Langwarrin VIC 3910 Australia
We will respond to your enquiry within 30 days.